PLAY : Goals

by lorikoop

in Play

Create something special . . .

So, you want to start using social media to promote your business? Last time I wrote about how important it is to start with your “why”. Why do you want to use social media? What is that heart-based reason for the effort? Knowing your why is essential; it is the first part of any goal because meaning inspires action. Once you feel it, you can create it.

The next step… the action, or the actual “doing” of it. Here’s where most people’s plans go awry. Their social media strategy begins with 15 minutes twice a day, 6 days a week, over 4 platforms. They are on fire! For about a week. After that, things start to slip, days are missed, and eventually, “nothing’s happening.” Again. (Often works the same with healthy eating… or with any goal that is too big, all at once.)

As we know, entrepreneurs are busy. Most are wearing many hats. In order to add one more thing, they’ve got to start small… super small. So small it may seem ridiculous. Personally, I will start with 5 minutes. (Yes, I’ll admit that I’ve been meaning to start forever, too.) Most of us can find 5 minutes, and that is a great starting commitment.

Next, how many days a week? Well, what seems reasonable? Write it down. Now halve that number. And halve it again. For me, my initial 5 days became “once a week.” It sounds do-able, and (more importantly) it feels do-able. Next, add it to the calendar. It is best to book the same time each week, so it is easier to remember. I’ll choose Tuesdays from 8:30 to 8:45 am.

It’s easy to doubt starting so small could have an impact, but this little commitment done consistently adds up to a big difference. Remember, you were doing nothing before, now you’re doing something. You are someone who “does social media.” You’re showing up, engaging, and building friendships.

Success inspires success. As you experience the benefits of your commitment, it will grow organically. Five minutes becomes ten. Because it’s fun. Because enthusiasm fuels the growth, not hard-a**! discipline. Treat it as play, and you’ll notice success is just a sweet natural by-product.

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