Living TRU*

by lorikoop

in Mountain Views News

Create something special . . .

(Mountain Views News, Sierra Madre published July 13, 2013)

“Living TRU” involves being The Real You in everything you do, including business. Especially in business! Every business coach will tell you the key to entrepreneurial success is sales. And the key to sales? Differentiation. Your ability to stand out in a crowd.

So, how the heck do you “differentiate?” You BE YOUrself!

If you are always trying to be normal, you will never know how amazing you can be. ~ Maya Angelou

…Nor will your customers. You are what you bring to the table. To be a successful entrepreneur, you must find what makes you distinctive and special. Then, use these things to set you apart from the rest of the bunch. You are the only YOU there is — that will make your business unique. There really is no competition. The problem is that many business owners do not recognize their TRU advantage, or understand how to use it.

TRU marketing allows the truth of who you are and what you believe to guide the conversation with your target audience, without fear of criticism. If you’re naturally bold, be bold in your marketing. If you’re silly, be silly. Even if you’re shy, be shy. We connect with people who are real. In that human place, we see we’re more alike than different. And trust results. When we trust people, we buy from them.

The other day a fellow BNI member shared with the group about his rebellious years. As I listened, my heart opened. He was himself fully, even in the face of judgment. He stood truthful, unapologetically. And there was instant compassion. Instant connection. Instant trust.

This is a new kind of marketing. It is far from being slick — it is about being human. And letting others into the intimate space that is YOU. It says I am willing to be myself first, and invites the other to be him/her self too. It’s risky putting your true self out there. It’s uncommon… maybe because it’s not as “professional.” But it’s real, and I believe it’s the way of the future. Because it creates connection.

It happens when we align with our values. When we are transparent. When we dare to be all of who we were created to be. We don’t need more normal. We need YOU!

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