lori koop

Marketing

by lorikoop

in TRUentrepreneur

Marketing help . . . www.LORiKOOP.com

Last time we talked about someone whose business was in trouble, because she didn’t have enough clients. It led me to the question… why is marketing such a hassle? Here are my two hunches: 1. the chosen marketing methods are “no fun” or 2. the “why” isn’t clear and TRU We humans are drawn to […]

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Plan B

by lorikoop

in TRUentrepreneur

Create something TRU . . .  www.LORiKOOP.com

You’re about to take a major leap of faith in your business. You’ve scared. So you devise a Plan B, just in case Plan A doesn’t work. It’s a safety net, and it makes you feel better. But is it really better? When Plan B exists, our commitment to Plan A decreases. We’ve got one foot in […]

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