Beta, Baby!

by lorikoop

in TRUentrepreneur

Create something special . . .  www.LORiKOOP.com

Remember this Right Brain Business Plan?
SO different from the traditional, dry process + presentation.
Last time, I mentioned teaching the class at Art Center.
Well, now I’m teaching it ONLINE.
For all those who don’t live in the neighborhood. 🙂

So, is it time to create one? Or to update yours?
Do you want to get clear about your vision?
And decide on the action steps to focus on?
Join us!

We will begin April 30 and go for 8 weeks.
Weekly videos, live coaching calls and a Facebook group
for feedback and accountability. You will define your values
and perfect customers, your marketing and money making
strategies, and finally, how you will organize the calendar
to get it all done.

Pricing? Lucky you! I’m offering it at half price, because
it’s my first online offering. Together, we’ll work out the kinks.

RIGHT BRAIN BUSINESS PLAN – beta version
April 30 to June 24 (8 weeks)… $195
Click here for more information and to register.

Excited to get started! Would love to have you…

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Create something TRU . . .  www.LORiKOOP.com

Tuesday, MAY 24, 7:00 to 9:00 pm
SPARC Gallery, South Pasadena, CA

. . . Time Management for the Creative Entrepreneur . . .

Reset yourself and your life to align with your creative vision.

This workshop offers the opportunity to step out of routine to reconnect with your creative desires and dreams. Life is short. And busy. It’s easy to get distracted in the day-to-day, and lose sight of that inner call to create something special.

Time management is the key to results. It’s more than just rigid rules and structure to accomplish. It starts with a strong why. And follows with clearing the path. And finally, with specific practices to get you where you want to go.

Join us! And together, we will move forward.
Click for more info + to register: https://www.artful.ly/store/events/9009

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Create something TRU . . .  www.LORiKOOP.com

Saturday, MAY 14, 2016, 8:00am to 5:30pm
Art Center College of Design (Hillside), Pasadena, CA
. . .
BOLD: The ArtCenter Symposium for Creative Entrepreneurs is a daylong event designed to celebrate and inspire a growing community of entrepreneurs from ArtCenter and beyond.

BOLD convenes a diverse group of artists, designers, entrepreneurs and industry experts to deliver a series of presentations, lectures, and practical workshops focused on the future of creative entrepreneurship, freelance studios, design-driven startups and artist-run businesses and nonprofits.

BOLD aims to be broadly motivational while providing tangible skills and specific methodologies that can be applied to the pursuits of creative entrepreneurs as they continue to forge unique pathways and strive to redefine the world around us.

I am speaking here. Click for more info + to register: http://info.artcenter.edu/bold2016

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Marketing

by lorikoop

in TRUentrepreneur

Marketing help . . . www.LORiKOOP.com

Last time we talked about someone whose business was in trouble, because she didn’t have enough clients. It led me to the question… why is marketing such a hassle? Here are my two hunches:

1. the chosen marketing methods are “no fun” or

2. the “why” isn’t clear and TRU

We humans are drawn to things that are fun. And we don’t do things… or greatly procrastinate, when things aren’t.

Marketing can easily fall into that category. So, two suggestions to help you follow thru on your marketing intentions.

1. Choose marketing methods that are fun! What do you enjoy doing? Do that! The only requirement is showing up where your ideal clients are hanging out. ie. Write about stuff you love, or if you love to draw, draw in your newsletter. Picture maker? Deliver pictures. Make it enjoyable, and you’ll do it. OR option 1A, hire or trade with someone for whom it is fun.

2. If you choose to do the marketing yourself and it’s not your favorite, get back to why you want to do it in the first place. See them. All those you want to help. When you connect with the heart reason, you will be motivated to talk to them. The “meaningful” chord will have been struck. And tho it is kind of painful to do, the feeling in the end will make it worth it.

Marketing lets them know you care.

Keep it that simple.

We.can lose sight.

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Plan A

by lorikoop

in TRUentrepreneur

Create something TRU . . .  www.LORiKOOP.com

I have a client, Jane, who wants to become a successful entrepreneur doing Life Coaching. She feels it’s her calling, so she starts her own business doing it. This is her Plan A.

And she works towards making Plan A successful. Hard!

But her marketing efforts are not working. Clients are not coming. Now what? Does she stay self-employed (option 1), or does she find a job working for someone else (option 2)? (We’ll simplify the options.)

Time to decide. Either way, Plan A continues. Because it’s the path she’s walking. And it’s a linear path. It’s a “decide as you go” path. And it’s always Plan A.

“Plan B” is created to run along side Plan A… an emergency option in case Plan A fails. It decides she won’t be able to get more clients. It always imagines the worst. That’s why I say nix the Plan B. Stick with what you know… not what you imagine.

Her Plan A may change entirely, decision by decision. It may even start to look like a Plan B. There’s nothing wrong with changing course. But it’s never “a plan.”

It’s a choice she makes at each intersection. Based on reality.

That’s how she stays on her TRU path. And how you can, too.

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Plan B

by lorikoop

in TRUentrepreneur

Create something TRU . . .  www.LORiKOOP.com

You’re about to take a major leap of faith in your business. You’ve scared. So you devise a Plan B, just in case Plan A doesn’t work. It’s a safety net, and it makes you feel better. But is it really better?

When Plan B exists, our commitment to Plan A decreases. We’ve got one foot in and one foot out. When difficulty shows up, it’s easy to put our attention on the escape plan… Plan B. Not on looking for creative cures. And doing what it takes! Instead, we’re preparing to jump ship. To save ourselves.

Ditch Plan B! If you want Plan A to work, make a whole-hearted commitment. No back-up plan. Then, it’s clear to you, and it’s clear to your Creator, what your intention is. And both can focus on helping you succeed.

As obstacles are encountered, Plan A is tweaked. Not abandoned. It becomes “Plan A – Revised.” And with it, passion continues to steer and energize. Wisdom is accessed and creative solutions flow. We feel on-purpose and alive still.

Of course, we can make major changes. It’s part of growing a business. The difference is they are not “planned for”… figured out in advance. We remain in the moment with our business and make revisions as the need arises. Linearly. When we get there.

And so they are made. To Plan A. As we go.
It’s the way to TRU* success.

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PLAY : Progress

by lorikoop

in Play

Create something special . . .  www.LORiKOOP.com

The water hyacinth floats across the surface of ponds, thriving in warm climates around the world. It is one of the most productive plants on earth. Although it can produce up to 5,000 seeds, the method it prefers is doubling itself — sending shorter runner stems out, which then become “daughter plants.”

A pond will be completely clear on day 1. On day 15, the plant will cover a single square foot of a pond’s surface. On day 20, two-thirds of the way to the end of the month, there may be a cluster the size of a small mattress. On day 29, one-half of the pond’s surface will be covered. And by day 30, one day later, the entire pond will be covered with water hyacinth.

It is a single day’s work, compounded over time, which leads to success. In fact, you can take any goal and break it down into a series of very small, easy steps. So small, they take hardly any time and appear not to matter – but the beauty is they do. If done routinely, in time, they will fill the pond.

Just be aware, as with all tasks that are easy, they are just as easy not to do. That’s where self discovery, self-coaching, and self improvement comes in. Refer to your “why” to empower the commitment. Do not look around and judge the progress. Underneath, progress is brewing. Show up. And trust. Do your task for today. And watch success bloom.

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PLAY : Goals

by lorikoop

in Play

Create something special . . .  www.LORiKOOP.com

So, you want to start using social media to promote your business? Last time I wrote about how important it is to start with your “why”. Why do you want to use social media? What is that heart-based reason for the effort? Knowing your why is essential; it is the first part of any goal because meaning inspires action. Once you feel it, you can create it.

The next step… the action, or the actual “doing” of it. Here’s where most people’s plans go awry. Their social media strategy begins with 15 minutes twice a day, 6 days a week, over 4 platforms. They are on fire! For about a week. After that, things start to slip, days are missed, and eventually, “nothing’s happening.” Again. (Often works the same with healthy eating… or with any goal that is too big, all at once.)

As we know, entrepreneurs are busy. Most are wearing many hats. In order to add one more thing, they’ve got to start small… super small. So small it may seem ridiculous. Personally, I will start with 5 minutes. (Yes, I’ll admit that I’ve been meaning to start forever, too.) Most of us can find 5 minutes, and that is a great starting commitment.

Next, how many days a week? Well, what seems reasonable? Write it down. Now halve that number. And halve it again. For me, my initial 5 days became “once a week.” It sounds do-able, and (more importantly) it feels do-able. Next, add it to the calendar. It is best to book the same time each week, so it is easier to remember. I’ll choose Tuesdays from 8:30 to 8:45 am.

It’s easy to doubt starting so small could have an impact, but this little commitment done consistently adds up to a big difference. Remember, you were doing nothing before, now you’re doing something. You are someone who “does social media.” You’re showing up, engaging, and building friendships.

Success inspires success. As you experience the benefits of your commitment, it will grow organically. Five minutes becomes ten. Because it’s fun. Because enthusiasm fuels the growth, not hard-a**! discipline. Treat it as play, and you’ll notice success is just a sweet natural by-product.

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PLAY : Why

by lorikoop

in Play

Create something special . . .  www.LORiKOOP.com

Many people say they want to do more, play more, with social media to help grow their business. Maybe you’ve heard yourself say it, but nothing happened. Why is it so hard to turn a desire into real action?

My hunch is because your plate is already full. The most precious resource for an entrepreneur is time. To make room for anything new requires a shift in tactics. Try this: instead of adding another to-do to your list, start with the heart. Answer the question “why do I want to use social media?” If it’s because everyone else says you should, forget it! You’ll never keep it up. You may initiate, but without a deeply felt reason to continue… well, you won’t. The effort will be temporary.

You see, for anything to be ongoing, and joyful, it must have meaning. It must be something you value… something that gives you a warm feeling inside. Is it because you love meeting new people? Is it to help others live happier lives? Find your answer. The why is the thing you cling to on a cold, dark night when the urge to quit is looming; the why-thought is the reason you carry on. It reconnects you to your mission and the energy needed to continue. Keep it in your back pocket. And pull it out whenever you feel your commitment starting to wane. The right thoughts empower the actions you desire. They make room where there seemed to be none at all.

This holds true for any goal. What else is on your wish list? Keeping up with taxes. Making regular cold calls. Better time management. Choose one to work on at a time. Find your powerful why. Why do you want to do it? Get clear about that, and you’re half way there.

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PLAY : For fun

by lorikoop

in Play

Create something special . . .  www.LORiKOOP.com

After you buy a red car, isn’t it funny how many red cars you suddenly see on the road? Since starting PLAY, the subject keeps coming up. Entrepreneurs admit they want to play more… but they are also believing “there’s no time.”

Wait a minute! But we’re the bosses. As entrepreneurs, we make the decisions. So how come we can’t have what we want?

“Work” happens when our job becomes more about the money and less about the passion and the people we help. When we have to muster the energy to repeatedly do tasks we no longer feel inspired to do; when fear prevents us from trying new things. Over time, this kind of activity leaves us empty and exhausted. We feel trapped and depressed… not playful.

Yes, this is work, and it’s painful… especially when you’re the boss!

Play, on the other hand, comes from a place of peace. It happens when we are connected to our truest self, and know that what we’re doing is what we’re here to do. When our actions are aligned with our spirit, they feel effortless. They feel like play. And we feel a deep sense of fulfillment and purpose. Instead of feeling exhausted, we feel energized!

To play more, you need only decide to let your spirit lead. Decide to trust that still, small voice within. It is The Real You, and it was born to play.

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