Create something TRU . . .  www.LORiKOOP.com

Tuesday, MAY 24, 7:00 to 9:00 pm
SPARC Gallery, South Pasadena, CA

. . . Time Management for the Creative Entrepreneur . . .

Reset yourself and your life to align with your creative vision.

This workshop offers the opportunity to step out of routine to reconnect with your creative desires and dreams. Life is short. And busy. It’s easy to get distracted in the day-to-day, and lose sight of that inner call to create something special.

Time management is the key to results. It’s more than just rigid rules and structure to accomplish. It starts with a strong why. And follows with clearing the path. And finally, with specific practices to get you where you want to go.

Join us! And together, we will move forward.
Click for more info + to register: https://www.artful.ly/store/events/9009

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Create something TRU . . .  www.LORiKOOP.com

Saturday, MAY 14, 2016, 8:00am to 5:30pm
Art Center College of Design (Hillside), Pasadena, CA
. . .
BOLD: The ArtCenter Symposium for Creative Entrepreneurs is a daylong event designed to celebrate and inspire a growing community of entrepreneurs from ArtCenter and beyond.

BOLD convenes a diverse group of artists, designers, entrepreneurs and industry experts to deliver a series of presentations, lectures, and practical workshops focused on the future of creative entrepreneurship, freelance studios, design-driven startups and artist-run businesses and nonprofits.

BOLD aims to be broadly motivational while providing tangible skills and specific methodologies that can be applied to the pursuits of creative entrepreneurs as they continue to forge unique pathways and strive to redefine the world around us.

I am speaking here. Click for more info + to register: http://info.artcenter.edu/bold2016

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Marketing

by lorikoop

in TRUentrepreneur

Marketing help . . . www.LORiKOOP.com

Last time we talked about someone whose business was in trouble, because she didn’t have enough clients. It led me to the question… why is marketing such a hassle? Here are my two hunches:

1. the chosen marketing methods are “no fun” or

2. the “why” isn’t clear and TRU

We humans are drawn to things that are fun. And we don’t do things… or greatly procrastinate, when things aren’t.

Marketing can easily fall into that category. So, two suggestions to help you follow thru on your marketing intentions.

1. Choose marketing methods that are fun! What do you enjoy doing? Do that! The only requirement is showing up where your ideal clients are hanging out. ie. Write about stuff you love, or if you love to draw, draw in your newsletter. Picture maker? Deliver pictures. Make it enjoyable, and you’ll do it. OR option 1A, hire or trade with someone for whom it is fun.

2. If you choose to do the marketing yourself and it’s not your favorite, get back to why you want to do it in the first place. See them. All those you want to help. When you connect with the heart reason, you will be motivated to talk to them. The “meaningful” chord will have been struck. And tho it is kind of painful to do, the feeling in the end will make it worth it.

Marketing lets them know you care.

Keep it that simple.

We.can lose sight.

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Plan A

by lorikoop

in TRUentrepreneur

Create something TRU . . .  www.LORiKOOP.com

I have a client, Jane, who wants to become a successful entrepreneur doing Life Coaching. She feels it’s her calling, so she starts her own business doing it. This is her Plan A.

And she works towards making Plan A successful. Hard!

But her marketing efforts are not working. Clients are not coming. Now what? Does she stay self-employed (option 1), or does she find a job working for someone else (option 2)? (We’ll simplify the options.)

Time to decide. Either way, Plan A continues. Because it’s the path she’s walking. And it’s a linear path. It’s a “decide as you go” path. And it’s always Plan A.

“Plan B” is created to run along side Plan A… an emergency option in case Plan A fails. It decides she won’t be able to get more clients. It always imagines the worst. That’s why I say nix the Plan B. Stick with what you know… not what you imagine.

Her Plan A may change entirely, decision by decision. It may even start to look like a Plan B. There’s nothing wrong with changing course. But it’s never “a plan.”

It’s a choice she makes at each intersection. Based on reality.

That’s how she stays on her TRU path. And how you can, too.

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Plan B

by lorikoop

in TRUentrepreneur

Create something TRU . . .  www.LORiKOOP.com

You

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PLAY : Progress

by lorikoop

in Play

Create something special . . .  www.LORiKOOP.com

The water hyacinth floats across the surface of ponds, thriving in warm climates around the world. It is one of the most productive plants on earth. Although it can produce up to 5,000 seeds, the method it prefers is doubling itself — sending shorter runner stems out, which then become

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PLAY : Goals

by lorikoop

in Play

Create something special . . .  www.LORiKOOP.com

So, you want to start using social media to promote your business? Last time I wrote about how important it is to start with your “why”. Why do you want to use social media? What is that heart-based reason for the effort? Knowing your why is essential; it is the first part of any goal because meaning inspires action. Once you feel it, you can create it.

The next step… the action, or the actual “doing” of it. Here’s where most people

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PLAY : Why

by lorikoop

in Play

Create something special . . .  www.LORiKOOP.com

Many people say they want to do more, play more, with social media to help grow their business. Maybe you

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PLAY : For fun

by lorikoop

in Play

Create something special . . .  www.LORiKOOP.com

After you buy a red car, isn

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PLAY : Risk

by lorikoop

in Play

Create something special . . .  www.LORiKOOP.com

When children play, they are motivated by pure curiosity. They intuitively question… naturally, innately. Then set out to find the answers. Why? Because it

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