Marketing

by lorikoop

in TRUentrepreneur

Marketing help . . . www.LORiKOOP.com

Last time we talked about someone whose business was in trouble, because she didn’t have enough clients. It led me to the question… why is marketing such a hassle? Here are my two hunches:

1. the chosen marketing methods are “no fun” or

2. the “why” isn’t clear and TRU

We humans are drawn to things that are fun. And we don’t do things… or greatly procrastinate, when things aren’t.

Marketing can easily fall into that category. So, two suggestions to help you follow thru on your marketing intentions.

1. Choose marketing methods that are fun! What do you enjoy doing? Do that! The only requirement is showing up where your ideal clients are hanging out. ie. Write about stuff you love, or if you love to draw, draw in your newsletter. Picture maker? Deliver pictures. Make it enjoyable, and you’ll do it. OR option 1A, hire or trade with someone for whom it is fun.

2. If you choose to do the marketing yourself and it’s not your favorite, get back to why you want to do it in the first place. See them. All those you want to help. When you connect with the heart reason, you will be motivated to talk to them. The “meaningful” chord will have been struck. And tho it is kind of painful to do, the feeling in the end will make it worth it.

Marketing lets them know you care.

Keep it that simple.

We.can lose sight.

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Plan A

by lorikoop

in TRUentrepreneur

Create something TRU . . .  www.LORiKOOP.com

I have a client, Jane, who wants to become a successful entrepreneur doing Life Coaching. She feels it’s her calling, so she starts her own business doing it. This is her Plan A.

And she works towards making Plan A successful. Hard!

But her marketing efforts are not working. Clients are not coming. Now what? Does she stay self-employed (option 1), or does she find a job working for someone else (option 2)? (We’ll simplify the options.)

Time to decide. Either way, Plan A continues. Because it’s the path she’s walking. And it’s a linear path. It’s a “decide as you go” path. And it’s always Plan A.

“Plan B” is created to run along side Plan A… an emergency option in case Plan A fails. It decides she won’t be able to get more clients. It always imagines the worst. That’s why I say nix the Plan B. Stick with what you know… not what you imagine.

Her Plan A may change entirely, decision by decision. It may even start to look like a Plan B. There’s nothing wrong with changing course. But it’s never “a plan.”

It’s a choice she makes at each intersection. Based on reality.

That’s how she stays on her TRU path. And how you can, too.

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Plan B

by lorikoop

in TRUentrepreneur

Create something TRU . . .  www.LORiKOOP.com

You

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PLAY : Progress

by lorikoop

in Play

Create something special . . .  www.LORiKOOP.com

The water hyacinth floats across the surface of ponds, thriving in warm climates around the world. It is one of the most productive plants on earth. Although it can produce up to 5,000 seeds, the method it prefers is doubling itself — sending shorter runner stems out, which then become

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PLAY : Goals

by lorikoop

in Play

Create something special . . .  www.LORiKOOP.com

So, you want to start using social media to promote your business? Last time I wrote about how important it is to start with your “why”. Why do you want to use social media? What is that heart-based reason for the effort? Knowing your why is essential; it is the first part of any goal because meaning inspires action. Once you feel it, you can create it.

The next step… the action, or the actual “doing” of it. Here’s where most people

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PLAY : Why

by lorikoop

in Play

Create something special . . .  www.LORiKOOP.com

Many people say they want to do more, play more, with social media to help grow their business. Maybe you

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PLAY : For fun

by lorikoop

in Play

Create something special . . .  www.LORiKOOP.com

After you buy a red car, isn

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PLAY : Risk

by lorikoop

in Play

Create something special . . .  www.LORiKOOP.com

When children play, they are motivated by pure curiosity. They intuitively question… naturally, innately. Then set out to find the answers. Why? Because it

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PLAY : Emerging

by lorikoop

in Play

Create something special . . .  www.LORiKOOP.com

Ahhh! It’s time to emerge. I have missed you! Hope the holidays brought many gifts.

Since we last spoke in October, I have been digging deep into my purpose and who I’m here to serve. It’s an important thing to do as a business owner. Even though my heart is to serve everyone, it is not feasible. To really create something magical, I must focus.

I discovered entrepreneurs are my passion. Those individuals working for themselves either full or part time. Those determined to make a living doing what they love. Those wired to create something great! Thus, TRU has turned into PLAY and will contain tools + tips to inspire their success. It will be delivered every 2 weeks.

For those who are entrepreneurs, I encourage you to resubscribe. I have some fun things up my sleeve. And the flavor of my writing will remain. To stay connected, CLICK HERE. And please forward anyone you know who could benefit.

For those who are not entrepreneurs, I thank you for being a part of my journey. I trust there has been some valuable exchange. And I wish you the very best. If you feel inspired, please stay.

You never know, the bug might get you, too! I have intentionally been transparent. To show you there are no super heroes… just people who work hard. And risk. I haven’t hidden my process, because I’ve wanted you to see… it’s all possible, if you’re willing to play. (And I hope you will.) xo

Follow.the fun!

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Create something special . . .  www.LORiKOOP.com

I am borrowing this title from a friend. It just seemed too perfect. (Thanks, T!)

It’s time for me to take a break. Not a “go on vacation” kind of break, but one that will allow me some time to think. Reflect. Dream. And redesign. We desire that sometimes, because that’s what we need. If we listen deep, the guidance is there. When we connect.

My plan is to pause this writing but not close shop. I will continue coaching. And with the new time, I will clarify my message and my methods. For instance, I recently met Betsy Chasse, one of the makers of What the Bleep Do We Know?!, here in LA. I LOVED her story… all the sacrifice it took to make that movie, back in the day, before internet. She graciously agreed to an interview. That SUPER excites me! Because I want to empower and excite YOU to do your work in the world!

My new home page talks about where I’m headed. My plan is to provide inspiration to the dreamers. The go-getters. The non-21 year olds that want to connect with their life’s work and make a difference! When I first started this blog almost 4 years ago, it was called UPWORD, and its purpose was to share my pottery. Things have come a long way!

THANK YOU! Thank you for supporting and believing. Thank you for reading and being a part. For commenting and sharing your stories. I will definitely be in touch. My guess is around January.

God bless.

. . . . . . . .

Join Me

In the meantime, I will be sharing the shift on Social Media. Any of the red buttons on my home page will allow you to join me there. And I would LOVE that! xo

Eat.to Live
It does matter what we take in.

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